Agency Information Collection Activities; Announcement of Office of Management and Budget Approval; Eye Tracking Study of Direct-to-Consumer Prescription Drug Advertisement Viewing

Federal Register, Volume 79 Issue 177 (Friday, September 12, 2014)

Federal Register Volume 79, Number 177 (Friday, September 12, 2014)

Notices

Page 54729

From the Federal Register Online via the Government Printing Office www.gpo.gov

FR Doc No: 2014-21728

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

Docket No. FDA-2013-N-1422

Agency Information Collection Activities; Announcement of Office of Management and Budget Approval; Eye Tracking Study of Direct-to-

Consumer Prescription Drug Advertisement Viewing

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

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SUMMARY: The Food and Drug Administration (FDA) is announcing that a collection of information entitled ``Eye Tracking Study of Direct-to-

Consumer Prescription Drug Advertisement Viewing'' has been approved by the Office of Management and Budget (OMB) under the Paperwork Reduction Act of 1995.

FOR FURTHER INFORMATION CONTACT: FDA PRA Staff, Office of Operations, Food and Drug Administration, 8455 Colesville Rd., COLE-14526, Silver Spring, MD 20993-0002, PRAStaff@fda.hhs.gov.

SUPPLEMENTARY INFORMATION: On June 30, 2014, the Agency submitted a proposed collection of information entitled ``Eye Tracking Study of Direct-to-Consumer Prescription Drug Advertisement Viewing'' to OMB for review and clearance under 44 U.S.C. 3507. An Agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. OMB has now approved the information collection and has assigned OMB control number 0910-0772. The approval expires on August 31, 2017. A copy of the supporting statement for this information collection is available on the Internet at http://www.reginfo.gov/public/do/PRAMain.

Dated: September 8, 2014.

Leslie Kux,

Assistant Commissioner for Policy.

FR Doc. 2014-21728 Filed 9-11-14; 8:45 am

BILLING CODE 4164-01-P