Executive Order No. 14392. Ensuring Truthful Advertising of Products Claiming To Be Made in America

• Citation: 91 FR 13201
• Executive Order No.: 14392
• Published date: 18 March 2026
• Date: 13 March 2026
• FR Document: 2026-05383
• Pages: 13201-13202
• Issuer: Executive Office of the President
• Section: Presidential Documents

Presidential Documents

13201

Federal Register / Vol. 91, No. 52 / Wednesday, March 18, 2026 / Presidential Documents

Executive Order 14392 of March 13, 2026

Ensuring Truthful Advertising of Products Claiming To Be

Made in America

By the authority vested in me as President by the Constitution and the

laws of the United States of America, it is hereby ordered:

Section 1. Policy. Americans have a right to clear, accurate, substantiated,

and accessible information regarding whether products advertised as ‘‘Made

in America’’ are actually made in the United States. Protecting American

consumers against fraudulent American-origin claims also benefits businesses

that invest in American manufacturing and products.

Yet in the age of the modern digital marketplace, foreign manufacturers

and sellers represent that their products are made in the United States

to target patriotic consumers when, in fact, those products are largely pro-

duced and manufactured in other countries. Americans routinely rely on

sellers’ ‘‘Made in America’’ or similar American-origin advertising when

purchasing products from digital marketplaces. But American businesses

building, growing, and manufacturing all, or virtually all, aspects of their

products onshore are entitled to the undiluted branding benefits that come

with supporting the American economy, and American citizens attempting

to buy American products should have certainty as to what American-

origin claims mean.

Sec. 2. Implementation. (a) The Chairman of the Federal Trade Commission

(FTC) shall, wherever appropriate, prioritize enforcement actions in cases

in which a seller’s or manufacturer’s claim that a product is ‘‘Made in

America’’ or ‘‘Made in the U.S.A.’’, or any similar American-origin claims,

constitutes a violation of law. In determining whether such claims constitute

a violation of law, including an unfair or deceptive act or practice, the

FTC shall, as needed, consult with other executive departments and agencies

(agencies) with subject-matter expertise with respect to the relevant products.

(b) The FTC shall consider issuing proposed regulations providing that

the failure of an online marketplace to establish procedures for verifying

country-of-origin claims may constitute an unfair or deceptive act or practice

under the Federal Trade Commission Act (15 U.S.C. 41 et seq.).

(c) In consultation with the Chairman of the FTC, all agencies with over-

sight of country-of-origin labeling shall consider promulgating regulations

that promote voluntary country-of-origin labeling for products made or manu-

factured in the United States. Such agencies shall consult with one another,

as appropriate, to ensure that American businesses receive consistent guid-

ance on voluntary country-of-origin labeling.

(d) All agencies overseeing Government-wide acquisition contracts, any

Multiple Award Schedule, or any other Government-wide indefinite delivery,

indefinite-quantity contracts shall periodically review and verify any ‘‘Buy

American Act’’, ‘‘Country of Origin USA’’, or similar American-origin claims

for products acquired through these contracts. For any contractors or vendors

found to misrepresent an American-origin status of any product sold to

the Government, the relevant agency shall remove the products from Govern-

ment procurement availability and refer the relevant contractors or vendors

to the Department of Justice, which may pursue actions under the False

Claims Act (31 U.S.C. 3729 et seq.).

VerDate Sep<11>2014 18:12 Mar 17, 2026 Jkt 268001 PO 00000 Frm 00001 Fmt 4790 Sfmt 4790 E:\FR\FM\18MRE1.SGM 18MRE1

khammond on DSK9W7S144PROD with PRESDOC2

13202

Federal Register / Vol. 91, No. 52 / Wednesday, March 18, 2026 / Presidential Documents

Sec. 3. General Provisions. (a) Nothing in this order shall be construed

to impair or otherwise affect:

(i) the authority granted by law to an executive department or agency,

or the head thereof; or

(ii) the functions of the Director of the Office of Management and Budget

relating to budgetary, administrative, or legislative proposals.

(b) This order shall be implemented consistent with applicable law and

subject to the availability of appropriations.

(c) This order is not intended to, and does not, create any right or benefit,

substantive or procedural, enforceable at law or in equity by any party

against the United States, its departments, agencies, or entities, its officers,

employees, or agents, or any other person.

(d) The costs for publication of this order shall be borne by the Federal

Trade Commission.

THE WHITE HOUSE,

March 13, 2026.

[FR Doc. 2026–05383

Filed 3–17–26; 11:15 am]

Billing code 6750–01–P

VerDate Sep<11>2014 18:12 Mar 17, 2026 Jkt 268001 PO 00000 Frm 00002 Fmt 4790 Sfmt 4790 E:\FR\FM\18MRE1.SGM 18MRE1

Trump.EPS</GPH>

khammond on DSK9W7S144PROD with PRESDOC2