Proposed Establishment of the Palos Verdes Peninsula Viticultural Area

Published date26 May 2020
Record Number2020-10363
SectionProposed rules
CourtAlcohol And Tobacco Tax And Trade Bureau
Federal Register, Volume 85 Issue 101 (Tuesday, May 26, 2020)
[Federal Register Volume 85, Number 101 (Tuesday, May 26, 2020)]
                [Proposed Rules]
                [Pages 31416-31421]
                From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
                [FR Doc No: 2020-10363]
                ========================================================================
                Proposed Rules
                 Federal Register
                ________________________________________________________________________
                This section of the FEDERAL REGISTER contains notices to the public of
                the proposed issuance of rules and regulations. The purpose of these
                notices is to give interested persons an opportunity to participate in
                the rule making prior to the adoption of the final rules.
                ========================================================================
                Federal Register / Vol. 85, No. 101 / Tuesday, May 26, 2020 /
                Proposed Rules
                [[Page 31416]]
                DEPARTMENT OF THE TREASURY
                Alcohol and Tobacco Tax and Trade Bureau
                27 CFR Part 9
                [Docket No. TTB-2020-0003; Notice No. 188]
                RIN 1513-AC70
                Proposed Establishment of the Palos Verdes Peninsula Viticultural
                Area
                AGENCY: Alcohol and Tobacco Tax and Trade Bureau, Treasury.
                ACTION: Notice of proposed rulemaking.
                -----------------------------------------------------------------------
                SUMMARY: The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to
                establish the approximately 15,900-acre ``Palos Verdes Peninsula''
                viticultural area in the southwestern coastal region of Los Angeles
                County, California. The proposed viticultural area does not lie within,
                nor does it contain, any other established viticultural area. TTB
                designates viticultural areas to allow vintners to better describe the
                origin of their wines and to allow consumers to better identify wines
                they may purchase. TTB invites comments on this proposed addition to
                its regulations.
                DATES: Comments must be received by July 27, 2020.
                ADDRESSES: You may electronically submit comments to TTB on this
                proposal, and view copies of this document, its supporting materials,
                and any comments TTB receives on it within Docket No. TTB-2020-0003 as
                posted on Regulations.gov (https://www.regulations.gov), the Federal e-
                rulemaking portal. Please see the ``Public Participation'' section of
                this document below for full details on how to comment on this proposal
                via Regulations.gov, U.S. mail, or hand delivery, and for full details
                on how to view or obtain copies of this document, its supporting
                materials, and any comments related to this proposal.
                FOR FURTHER INFORMATION CONTACT: Karen A. Thornton, Regulations and
                Rulings Division, Alcohol and Tobacco Tax and Trade Bureau, 1310 G
                Street NW, Box 12, Washington, DC 20005; phone 202-453-1039, ext. 175.
                SUPPLEMENTARY INFORMATION:
                Background on Viticultural Areas
                TTB Authority
                 Section 105(e) of the Federal Alcohol Administration Act (FAA Act),
                27 U.S.C. 205(e), authorizes the Secretary of the Treasury to prescribe
                regulations for the labeling of wine, distilled spirits, and malt
                beverages. The FAA Act provides that these regulations should, among
                other things, prohibit consumer deception and the use of misleading
                statements on labels and ensure that labels provide the consumer with
                adequate information as to the identity and quality of the product. The
                Alcohol and Tobacco Tax and Trade Bureau (TTB) administers the FAA Act
                pursuant to section 1111(d) of the Homeland Security Act of 2002,
                codified at 6 U.S.C. 531(d). The Secretary has delegated the functions
                and duties in the administration and enforcement of these provisions to
                the TTB Administrator through Treasury Order 120-01, dated December 10,
                2013 (superseding Treasury Order 120-01, dated January 24, 2003).
                 Part 4 of the TTB regulations (27 CFR part 4) authorizes TTB to
                establish definitive viticultural areas and regulate the use of their
                names as appellations of origin on wine labels and in wine
                advertisements. Part 9 of the TTB regulations (27 CFR part 9) sets
                forth standards for the preparation and submission of petitions for the
                establishment or modification of American viticultural areas (AVAs) and
                lists the approved AVAs.
                Definition
                 Section 4.25(e)(1)(i) of the TTB regulations (27 CFR 4.25(e)(1)(i))
                defines a viticultural area for American wine as a delimited grape-
                growing region having distinguishing features, as described in part 9
                of the regulations, and a name and a delineated boundary, as
                established in part 9 of the regulations. These designations allow
                vintners and consumers to attribute a given quality, reputation, or
                other characteristic of a wine made from grapes grown in an area to the
                wine's geographic origin. The establishment of AVAs allows vintners to
                describe more accurately the origin of their wines to consumers and
                helps consumers to identify wines they may purchase. Establishment of
                an AVA is neither an approval nor an endorsement by TTB of the wine
                produced in that area.
                Requirements
                 Section 4.25(e)(2) of the TTB regulations (27 CFR 4.25(e)(2))
                outlines the procedure for proposing an AVA and provides that any
                interested party may petition TTB to establish a grape-growing region
                as an AVA. Section 9.12 of the TTB regulations (27 CFR 9.12) prescribes
                the standards for petitions for the establishment or modification of
                AVAs. Petitions to establish an AVA must include the following:
                 Evidence that the area within the proposed AVA boundary is
                nationally or locally known by the AVA name specified in the petition;
                 An explanation of the basis for defining the boundary of
                the proposed AVA;
                 A narrative description of the features of the proposed
                AVA affecting viticulture, such as climate, geology, soils, physical
                features, and elevation, that make the proposed AVA distinctive and
                distinguish it from adjacent areas outside the proposed AVA;
                 The appropriate United States Geological Survey (USGS)
                map(s) showing the location of the proposed AVA, with the boundary of
                the proposed AVA clearly drawn thereon; and
                 A detailed narrative description of the proposed AVA
                boundary based on USGS map markings.
                Palos Verdes Peninsula Petition
                 TTB received a petition from James York, owner of Catalina View
                Wines, on behalf of the Palos Verdes Peninsula Winegrowers, proposing
                to establish the ``Palos Verdes Peninsula'' AVA. The proposed Palos
                Verdes Peninsula AVA lies within Los Angeles County, California, and
                contains the cities of Palos Verdes Estates, Rolling Hills Estates,
                Rancho Palos Verdes, and Rolling Hills, California. The proposed AVA
                does not overlap with any other existing or proposed AVA. The proposed
                Palos Verdes Peninsula AVA contains approximately 15,900 acres,
                including 7 acres of producing vineyards, distributed throughout the
                proposed AVA. The primary varieties grown in the proposed Palos Verdes
                [[Page 31417]]
                Peninsula AVA consist of Pinot Noir, Chardonnay, Merlot, and Cabernet
                Sauvignon.
                 According to the petition, the distinguishing features of the
                proposed Palos Verdes Peninsula AVA include its geology, soils,
                topography, and climate. Unless otherwise noted, all information and
                data pertaining to the proposed AVA contained in this document are from
                the petition for the proposed Palos Verdes Peninsula AVA and its
                supporting exhibits.
                Name Evidence
                 The proposed Palos Verdes Peninsula AVA takes its name from the
                Rancho de Los Palos Verdes, which was awarded as a land grant from the
                Governor of Mexican California in the early 1800s. Use of the term
                ``Palos Verdes Peninsula'' to describe the region began during the mid-
                century development surge of the area.
                 The petitioner provided several examples of the use of ``Palos
                Verdes Peninsula'' to refer to the region of the proposed AVA. For
                example, many local agencies and organizations utilize the ``Palos
                Verdes Peninsula'' reference in their names: Palos Verdes Peninsula
                United School District, Palos Verdes Peninsula Transit Authority, Palos
                Verdes Peninsula Land Conservancy, Palos Verdes Peninsula News, and
                Palos Verdes Peninsula Chamber of Commerce. The petition also provided
                a list of several books that refer to the Palos Verdes Peninsula in
                their titles, including Handbook of Wildflowers, Weeds, Wildlife, and
                Weather of the South Bay and Palos Verdes Peninsula \1\ and Best Hikes
                on the Palos Verdes Peninsula.\2\
                ---------------------------------------------------------------------------
                 \1\ Gales, Donald Moore, Handbook of Wildflowers, Weeds,
                Wildlife, and Weather of the South Bay and Palos Verdes Peninsula
                (Third Edition), Palos Verdes Peninsula, CA: FoldaRoll Company,
                1988.
                 \2\ Dye, Barbara L. K., Best Hikes on the Palos Verdes
                Peninsula, Bookmasters, Inc., 2007.
                ---------------------------------------------------------------------------
                Boundary Evidence
                 The proposed Palos Verdes Peninsula AVA is bounded on the west and
                south by the Pacific Ocean. The northern and eastern boundaries of the
                proposed AVA coincides with the jurisdictional boundaries of the cities
                of Palos Verdes Estates, Rolling Hills Estates, Rancho Palos Verdes,
                and the neighboring cities of Torrance, Lomita and San Pedro (Los
                Angeles), respectively.
                Distinguishing Features
                 The distinguishing features of the proposed Palos Verdes Peninsula
                AVA include its geology, soils, topography, and climate.
                Geology and Soils
                 The proposed Palos Verdes Peninsula AVA is an island-like terrain,
                or an isolated upland peninsula created by tectonic uplift and volcanic
                activity. During periods of intense geologic activity, the region of
                the proposed AVA was subjected to repeated cycles of uplift, erosion,
                submersion, and deposition. Submersion allowed significant amounts of
                marine deposits to be laid down, which contributed to the soil
                composition. Uplift created new lands, while erosion wore away the
                newly-formed lands to create the series of marine terraces that
                characterize the region's topography today. By contrast, the geology of
                the surrounding areas is a large coastal plain, consisting mainly of
                surficial sediments, older surficial sediments, and shallow marine
                sediments. While the surrounding regions experienced the same ocean
                fluctuations as the proposed AVA, they did not experience the same
                intensity of tectonic uplift and volcanic activity.
                 The geology of the Peninsula consists primarily of the Monterey
                Formation and ancient landslides. The geology of the Monterey Formation
                created soils from the Altamont Series, including Altamont Clay Adobe
                and Altamont Clay Loam. A third soil commonly found in the proposed AVA
                is the Diablo Clay Adobe. These three soils are rich in clays, adobe,
                and loamy clay and contain high amounts of calcium. The calcium found
                in Peninsula soils retains moisture in dry weather while allowing for
                good drainage. According to the petition, the levels of calcium in the
                soils produce thicker grape skins than are found on the same grape
                varietals grown in non-calcareous soils, which increases the amount of
                color, flavor, and aromatics in the resulting wine.
                 The lowland areas surrounding the proposed AVA have alluvial-and
                fluvial-based sedimentary soils (sand and silt) which, according to the
                petition, generally produce wines with less color, acidity, and
                tannins, but with more aromas, than clay-and adobe-rich soils. These
                soils also have lower levels of calcium, and they can retain excessive
                water which can increase the chances of root disease.
                Topography
                 The topography of the proposed Palos Verdes Peninsula AVA is often
                described as a low altitude mountain of the Coast Range situated
                between the Los Angeles Plain and the Pacific Ocean. It is covered by
                rolling hills, incised canyons, and coastal bluffs and terraces.
                Elevations range from sea level on the west and south to about 1,460
                feet above sea level at San Pedro Hill, which is located near the
                eastern/central area of the Palos Verdes Hills. The slope angles of the
                vineyards in the proposed AVA range from gentle to high (0-50%). Some
                vineyards that are planted on steeper slopes have been terraced to
                allow for drainage/erosion control, equipment access, and solar
                orientation. The aspects of the vineyard slopes face south, southeast,
                and southwest, providing year-round solar exposure.
                 The moderate slopes of the proposed Palos Verdes Peninsula AVA
                promote: (1) Air flow that helps to minimize mildew, botrytis rot, and
                frost issues; (2) drainage of excess water that helps to minimize root
                rot and; (3) direct sun exposure which aids in ripeness and reduces
                frost risk. South-and southwest-facing slopes promote earlier bud
                break, bloom, and harvest than other aspects. Southeast-facing slopes
                bring morning radiation for soil warmth and canopy growth.
                 In contrast, the surrounding areas have relatively flat topography
                with elevations ranging from sea level to about 500 feet. Slope angles
                range from 0-25%. Flatter topography can promote: (1) Reduced air flow
                which can lead to mildew and botrytis rot; (2) pooling of water which
                can cause root rot and excessive vegetative growth; and (3) and reduced
                photosynthesis from diluted sun exposure as it is spread out across a
                wider surface area.
                Climate
                 The climate of the proposed Palos Verdes Peninsula AVA is
                ``Mediterranean warm'', which is characterized by warm, dry summers and
                mild winters with limited rainfall. The petition also described wind
                and fog patterns within the proposed AVA and the surrounding regions.
                However, the petition did not provide enough data for TTB to determine
                if wind and fog are distinguishing features of the proposed AVA, so
                those climate aspects are not discussed in this document. All climate
                information provided in the petition can be viewed in the public docket
                at https://www.regulations.gov.
                 The vineyards within the proposed AVA are located in the following
                microclimates: \3\ Climate Zone IA and IB (Coastal Zone), Zone III
                (Middle Highlands, Southeastern Upper Slope), and Zone IV (Middle and
                Lower North and East Slopes). These zones have
                [[Page 31418]]
                milder temperatures, more fog, higher relative humidity, and slightly
                more rain than the surrounding areas which are classified as the warmer
                zones V and VI.
                ---------------------------------------------------------------------------
                 \3\ Gales, Donald More, Handbook of Wildflowers, Weeds,
                Wildlife, and Weather of the South Bay and Palos Verdes Peninsula
                (Third Edition), Palos Verdes Peninsula, CA: FoldaRoll Company, 1988
                (Gales divides the Palos Verdes Peninsula into zones I, II, III, and
                IV. These are the primary climate zones (microclimates) within the
                proposed AVA).
                ---------------------------------------------------------------------------
                 As evidence of these milder temperatures, the petition includes
                weather data for the proposed AVA and the surrounding areas from the
                National Oceanic and Atmospheric Administration (NOAA) from 2014 to
                2017. The temperature data shows that average monthly temperatures for
                the proposed Palos Verdes Peninsula AVA range between four and six
                degrees lower than in the surrounding areas in the colder months, and
                five to eight degrees lower than in the surrounding areas in the summer
                months. While the average temperatures of the proposed AVA and the
                surrounding areas are within a narrow range, the high and low
                temperatures of the surrounding areas are more extreme than the high
                and low temperatures of the proposed AVA. Generally, the weather data
                shows that average spring and summer temperatures of San Pedro and Long
                Beach, which are farther inland than the proposed AVA, are the warmest
                of the areas surrounding the proposed AVA.
                 Table 1--Average Monthly High and Low Temperatures and Extreme Monthly
                 High and Low Temperatures for the Proposed Palos Verdes Peninsula AVA
                 From 2014-2017 in Degrees Fahrenheit
                ------------------------------------------------------------------------
                 Month Average high/low Extreme high/low
                ------------------------------------------------------------------------
                January........................... 63/48 75/46
                February.......................... 63/49 75/46
                March............................. 64/51 75/50
                April............................. 66/52 77/49
                May............................... 67/55 77/52
                June.............................. 70/58 78/58
                July.............................. 73/61 80/58
                August............................ 74/62 83/60
                September......................... 73/61 83/58
                October........................... 72/57 84/53
                November.......................... 68/51 81/48
                December.......................... 63/48 74/46
                ------------------------------------------------------------------------
                 Table 2--Average Monthly High and Low Temperatures and Extreme Monthly High and Low Temperatures for Surrounding Regions From 2014-2017 in Degrees
                 Fahrenheit
                --------------------------------------------------------------------------------------------------------------------------------------------------------
                 Location (direction from proposed AVA)
                 -----------------------------------------------------------------------------------------------
                 Torrance Airport Redondo Beach (north) San Pedro (east) Long Beach (east)
                 Month (north) -----------------------------------------------------------------------
                 ------------------------
                 Average Extreme Average Extreme Average Extreme Average Extreme
                 high/low high/low high/low high/low high/low high/low high/low high/low
                --------------------------------------------------------------------------------------------------------------------------------------------------------
                January................................................. 68/49 83/34 66/48 82/35 67/49 75/45 68/48 78/43
                February................................................ 70/51 86/37 69/51 88/38 67/49 75/45 70/49 78/42
                March................................................... 72/52 92/43 70/52 91/43 69/52 77/46 70/49 80/44
                April................................................... 74/53 88/47 70/53 81/47 72/52 80/48 74/52 83/50
                May..................................................... 71/60 85/45 69/56 84/47 73/55 80/52 75/55 83/50
                June.................................................... 76/60 98/51 73/60 90/53 79/58 83/58 79/59 87/59
                July.................................................... 79/64 91/55 77/64 86/59 81/62 84/59 84/62 88/60
                August.................................................. 79/64 90/57 77/64 84/60 82/64 86/60 84/64 91/58
                September............................................... 81/62 100/55 78/64 100/54 82/61 86/58 84/62 91/57
                October................................................. 80/60 104/54 78/64 102/53 78/56 85/53 79/58 89/52
                November................................................ 73/53 94/41 73/522 93/42 74/56 82/48 73/52 85/46
                December................................................ 68/47 84/34 68/47 85/35 67/49 75/46 68/47 77/43
                --------------------------------------------------------------------------------------------------------------------------------------------------------
                 Finally, the petition included data on average annual rainfall
                amounts for locations within the proposed Palos Verdes Peninsula AVA
                and the surroundings from 2014 to 2017. The data supports the
                petition's claim that, although the proposed AVA is a dry region, the
                surrounding inland regions are generally drier than locations within
                the proposed AVA.
                 Table 3--Average Monthly Rainfall Amounts for the Proposed Palos Verdes Peninsula AVA From 2014-2017 in Inches
                ----------------------------------------------------------------------------------------------------------------
                 Rolling Hills/ Average of
                 Month Rancho Palos Palos Verdes Rolling Hills proposed AVA
                 Verdes Estates Estates locations
                ----------------------------------------------------------------------------------------------------------------
                January......................................... 2.79 3.15 2.96 2.97
                February........................................ 2.56 2.88 2.72 2.72
                March........................................... 2.04 2.36 2.21 2.20
                April........................................... 0.91 1.10 0.99 1.00
                May............................................. 0.16 0.20 0.20 0.19
                June............................................ 0.04 0.08 0.08 0.07
                [[Page 31419]]
                
                July............................................ 0.00 0.00 0.00 0.00
                August.......................................... 0.08 0.12 0.08 0.09
                September....................................... 0.28 0.28 0.28 0.28
                October......................................... 0.32 0.35 0.32 0.33
                November........................................ 1.89 2.25 1.97 2.04
                December........................................ 2.01 2.32 2.09 2.14
                 ---------------------------------------------------------------
                 Average Annual Rainfall..................... 13.08 15.09 13.90 14.03
                ----------------------------------------------------------------------------------------------------------------
                 Table 4--Average Monthly Rainfall Amounts for Surrounding Regions From 2014-2017 in Inches
                ----------------------------------------------------------------------------------------------------------------
                 Torrance Redondo Beach San Pedro Long Beach
                 Month (north) (north) (east) (east)
                ----------------------------------------------------------------------------------------------------------------
                January......................................... 3.76 3.81 3.60 2.60
                February........................................ 2.32 2.11 3.22 3.07
                March........................................... 1.11 0.98 2.79 1.85
                April........................................... 0.19 0.28 0.73 0.59
                May............................................. 0.44 0.27 0.26 0.20
                June............................................ 0.03 0.05 0.08 0.08
                July............................................ 0.16 0.22 0.04 0.04
                August.......................................... 0.00 0.00 0.13 0.04
                September....................................... 0.25 0.23 0.23 0.20
                October......................................... 0.12 0.19 0.48 0.63
                November........................................ 0.41 0.52 1.24 0.98
                December........................................ 1.29 1.74 1.99 1.97
                 ---------------------------------------------------------------
                 Average Annual Rainfall..................... 10.08 10.40 14.79 12.25
                ----------------------------------------------------------------------------------------------------------------
                Summary of Distinguishing Features
                 In summary, the geology, soils, topography, and climate of the
                proposed Palos Verdes Peninsula AVA distinguish it from the surrounding
                regions. The following table, derived from information in the petition,
                compares the features of the proposed AVA to the features of the
                surrounding areas.
                 Table 5--Summary of Characteristics of the Proposed AVA and Surrounding
                 Regions
                ------------------------------------------------------------------------
                 Region Characteristics
                ------------------------------------------------------------------------
                Proposed Palos Verdes Peninsula AVA.... Hilly topography; clay, adobe,
                 loamy soils with high levels
                 of calcium; south, southeast,
                 and southwest sun exposure;
                 mild temperatures with lower
                 growing season temperatures.
                North, Northeast, and East of proposed Flat topography; sandy fertile
                 AVA. soils; east-west sun exposure;
                 hot dry climate.
                South and West of proposed AVA......... Pacific Ocean.
                ------------------------------------------------------------------------
                TTB Determination
                 TTB concludes that the petition to establish the approximately
                15,900-acre proposed Palos Verdes Peninsula AVA merits consideration
                and public comment, as invited in this notice of proposed rulemaking.
                Boundary Description
                 See the narrative description of the boundary of the petitioned-for
                AVA in the proposed regulatory text published at the end of this
                proposed rule.
                Maps
                 The petitioner provided the required maps, and they are listed
                below in the proposed regulatory text. You may also view the proposed
                Palos Verdes Peninsula AVA boundary on the AVA Map Explorer on the TTB
                website, at https://www.ttb.gov/wine/ava-map-explorer.
                Impact on Current Wine Labels
                 Part 4 of the TTB regulations prohibits any label reference on a
                wine that indicates or implies an origin other than the wine's true
                place of origin. For a wine to be labeled with an AVA name, at least 85
                percent of the wine must be derived from grapes grown within the area
                represented by that name, and the wine must meet the other conditions
                listed in Sec. 4.25(e)(3) of the TTB regulations (27 CFR 4.25(e)(3)).
                If the wine is not eligible for labeling with an AVA name and that name
                appears in the brand name, then the label is not in compliance and the
                bottler must change the brand name and obtain approval of a new label.
                Similarly, if the AVA name appears in another reference on the label in
                a misleading manner, the bottler would have to obtain approval of a new
                label. Different rules apply if a wine has
                [[Page 31420]]
                a brand name containing an AVA name that was used as a brand name on a
                label approved before July 7, 1986. See Sec. 4.39(i)(2) of the TTB
                regulations (27 CFR 4.39(i)(2)) for details.
                 If TTB establishes this proposed AVA, its name, ``Palos Verdes
                Peninsula AVA,'' will be recognized as a name of viticultural
                significance under Sec. 4.39(i)(3) of the TTB regulations (27 CFR
                4.39(i)(3)). The text of the proposed regulation clarifies this point.
                Consequently, wine bottlers using the name ``Palos Verdes Peninsula
                AVA'' in a brand name, including a trademark, or in another label
                reference as to the origin of the wine, would have to ensure that the
                product is eligible to use the AVA name as an appellation of origin if
                this proposed rule is adopted as a final rule. The approval of the
                proposed Palos Verdes Peninsula AVA would not affect any existing AVA.
                Public Participation
                Comments Invited
                 TTB invites comments from interested members of the public on
                whether it should establish the proposed AVA. TTB is also interested in
                receiving comments on the sufficiency and accuracy of the name,
                boundary, soils, climate, and other required information submitted in
                support of the petition. Please provide any available specific
                information in support of your comments.
                 Because of the potential impact of the establishment of the
                proposed Palos Verdes Peninsula AVA on wine labels that include the
                term ``Palos Verdes Peninsula'' as discussed above under Impact on
                Current Wine Labels, TTB is particularly interested in comments
                regarding whether there will be a conflict between the proposed AVA
                name and currently used brand names. If a commenter believes that a
                conflict will arise, the comment should describe the nature of that
                conflict, including any anticipated negative economic impact that
                approval of the proposed AVA will have on an existing viticultural
                enterprise. TTB is also interested in receiving suggestions for ways to
                avoid conflicts, for example, by adopting a modified or different name
                for the AVA.
                Submitting Comments
                 You may submit comments on this notice by using one of the
                following three methods:
                 Federal e-Rulemaking Portal: You may send comments via the
                online comment form posted with this notice within Docket No. TTB-2020-
                0003 on ``Regulations.gov,'' the Federal e-rulemaking portal, at http://www.regulations.gov. A direct link to that docket is available under
                Notice No. 188 on the TTB website at https://www.ttb.gov/wine/wine_rulemaking.shtml">https://www.ttb.gov/wine/wine_rulemaking.shtml. Supplemental files may be attached to comments
                submitted via Regulations.gov. For complete instructions on how to use
                Regulations.gov, visit the site and click on the ``Help'' tab.
                 U.S. Mail: You may send comments via postal mail to the
                Director, Regulations and Rulings Division, Alcohol and Tobacco Tax and
                Trade Bureau, 1310 G Street NW, Box 12, Washington, DC 20005.
                 Hand Delivery/Courier: You may hand-carry your comments or
                have them hand-carried to the Alcohol and Tobacco Tax and Trade Bureau,
                1310 G Street NW, Suite 400, Washington, DC 20005.
                 Please submit your comments by the closing date shown above in this
                notice. Your comments must reference Notice No. 188 and include your
                name and mailing address. Your comments also must be made in English,
                be legible, and be written in language acceptable for public
                disclosure. TTB does not acknowledge receipt of comments, and TTB
                considers all comments as originals.
                 In your comment, please clearly state if you are commenting for
                yourself or on behalf of an association, business, or other entity. If
                you are commenting on behalf of an entity, your comment must include
                the entity's name, as well as your name and position title. If you
                comment via Regulations.gov, please enter the entity's name in the
                ``Organization'' blank of the online comment form. If you comment via
                postal mail or hand delivery/courier, please submit your entity's
                comment on letterhead.
                 You may also write to the Administrator before the comment closing
                date to ask for a public hearing. The Administrator reserves the right
                to determine whether to hold a public hearing.
                Confidentiality
                 All submitted comments and attachments are part of the public
                record and subject to disclosure. Do not enclose any material in your
                comments that you consider to be confidential or inappropriate for
                public disclosure.
                Public Disclosure
                 TTB will post, and you may view, copies of this notice, selected
                supporting materials, and any online or mailed comments received about
                this proposal within Docket No. TTB-2020-0003 on the Federal e-
                rulemaking portal, Regulations.gov, at http://www.regulations.gov. A
                direct link to that docket is available on the TTB website at https://www.ttb.gov/wine/wine_rulemaking.shtml under Notice No. 188. You may
                also reach the relevant docket through the Regulations.gov search page
                at http://www.regulations.gov. For information on how to use
                Regulations.gov, click on the site's ``Help'' tab.
                 All posted comments will display the commenter's name, organization
                (if any), city, and State, and, in the case of mailed comments, all
                address information, including email addresses. TTB may omit voluminous
                attachments or material that the Bureau considers unsuitable for
                posting.
                 You may also view copies of this notice, all related petitions,
                maps and other supporting materials, and any electronic or mailed
                comments that TTB receives about this proposal by appointment at the
                TTB Information Resource Center, 1310 G Street NW, Suite 400,
                Washington, DC 20005. You may also obtain copies at 20 cents per 8.5- x
                11-inch page. Please note that TTB is unable to provide copies of USGS
                maps or other similarly-sized documents that may be included as part of
                the AVA petition. Contact TTB's Regulations and Rulings Division at the
                above address, by email using the web form at https://www.ttb.gov/contact-rrd, or by telephone at 202-453-1039, ext. 175, to schedule an
                appointment or to request copies of comments or other materials.
                Regulatory Flexibility Act
                 TTB certifies that this proposed regulation, if adopted, would not
                have a significant economic impact on a substantial number of small
                entities. The proposed regulation imposes no new reporting,
                recordkeeping, or other administrative requirement. Any benefit derived
                from the use of a viticultural area name would be the result of a
                proprietor's efforts and consumer acceptance of wines from that area.
                Therefore, no regulatory flexibility analysis is required.
                Executive Order 12866
                 It has been determined that this proposed rule is not a significant
                regulatory action as defined by Executive Order 12866 of September 30,
                1993. Therefore, no regulatory assessment is required.
                Drafting Information
                 Caroline Hermann of the Regulations and Rulings Division drafted
                this notice of proposed rulemaking.
                [[Page 31421]]
                List of Subjects in 27 CFR Part 9
                 Wine.
                Proposed Regulatory Amendment
                 For the reasons discussed in the preamble, TTB proposes to amend
                title 27, chapter I, part 9, Code of Federal Regulations, as follows:
                PART 9--AMERICAN VITICULTURAL AREAS
                0
                1. The authority citation for part 9 continues to read as follows:
                 Authority: 27 U.S.C. 205.
                Subpart C--Approved American Viticultural Areas
                0
                2. Subpart C is amended by adding Sec. 9.____to read as follows:
                Sec. 9.____Palos Verdes Peninsula.
                 (a) Name. The name of the viticultural area described in this
                section is ``Palos Verdes Peninsula''. For purposes of part 4 of this
                chapter, ``Palos Verdes Peninsula'' is a term of viticultural
                significance.
                 (b) Approved maps. The three United States Geological Survey (USGS)
                1:24,000 scale topographic maps used to determine the boundary of the
                Palos Verdes Peninsula viticultural area are titled:
                 (1) Redondo Beach, CA, 1996;
                 (2) Torrance, Calif., 1964 (photorevised 1981); and
                 (3) San Pedro Calif., 1964 (photorevised 1981).
                 (c) Boundary. The Palos Verdes Peninsula viticultural area is
                located in the southwestern coastal region of Los Angeles County, and
                contains the cities of Palos Verdes Estates, Rolling Hills, Rolling
                Hills Estates, and Rancho Palos Verdes, California. The boundary of the
                Palos Verdes Peninsula viticultural area is as described below:
                 (1) The beginning point is on the Redondo Beach map at the
                intersection of the Pacific Ocean and the Torrance corporate boundary
                at Malaga Cove, R14W/T4S; then
                 (2) From the beginning point, proceed east, then generally
                southeast, along the Torrance corporate boundary, crossing onto the
                Torrance map, to the intersection of the Lomita corporate boundary,
                R14W/T4S; then
                 (3) Proceed generally southeast along the Lomita corporate boundary
                to the intersection with Western Ave, R14W/T4S; then
                 (4) Proceed south along Western Ave, crossing onto the San Pedro
                map, to the intersection of the Los Angeles city boundary, R14W/T5S;
                then
                 (5) Proceed west, then generally south, then southwest along the
                Los Angeles city boundary to the intersection with the Pacific Ocean at
                Palos Verdes Peninsula Park, R14W/T5S; then
                 (6) Proceed clockwise along the Pacific coastline to return to the
                beginning point.
                 Signed:
                Mary G. Ryan,
                Acting Administrator.
                 Approved:
                Timothy E. Skud,
                Deputy Assistant Secretary, (Tax, Trade, and Tariff Policy).
                [FR Doc. 2020-10363 Filed 5-22-20; 8:45 am]
                BILLING CODE 4810-31-P
                

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