Proposed Establishment of the San Luis Rey Viticultural Area

CourtAlcohol And Tobacco Tax And Trade Bureau
Citation88 FR 59820
Published date30 August 2023
Record Number2023-18587
Federal Register, Volume 88 Issue 167 (Wednesday, August 30, 2023)
[Federal Register Volume 88, Number 167 (Wednesday, August 30, 2023)]
                [Proposed Rules]
                [Pages 59820-59825]
                From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
                [FR Doc No: 2023-18587]
                =======================================================================
                -----------------------------------------------------------------------
                DEPARTMENT OF THE TREASURY
                Alcohol and Tobacco Tax and Trade Bureau
                27 CFR Part 9
                [Docket No. TTB-2023-0007; Notice No. 225]
                RIN 1513-AD03
                Proposed Establishment of the San Luis Rey Viticultural Area
                AGENCY: Alcohol and Tobacco Tax and Trade Bureau, Treasury.
                ACTION: Notice of proposed rulemaking.
                -----------------------------------------------------------------------
                SUMMARY: The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to
                establish the 97,733-acre ``San Luis Rey'' American viticultural area
                (AVA) in San Diego County, California. The proposed AVA is located
                entirely within the existing South Coast AVA. TTB designates
                viticultural areas to allow vintners to better describe the origin of
                their wines and to allow consumers to better identify wines they may
                purchase. TTB invites comments on these proposals.
                DATES: TTB must receive your comments on or before October 30, 2023.
                ADDRESSES: You may electronically submit comments to TTB on this
                proposal and view copies of this document, its supporting materials,
                and any comments TTB receives on it within Docket No. TTB-2023-0007 as
                posted on Regulations.gov (https://www.regulations.gov), the Federal e-
                rulemaking portal. Please see the ``Public Participation'' section of
                this document below for full details on how to comment on this proposal
                via Regulations.gov or U.S. mail, and for full details on how to obtain
                copies of this document, its supporting materials, and any comments
                related to this proposal.
                FOR FURTHER INFORMATION CONTACT: Karen A. Thornton, Regulations and
                Rulings Division, Alcohol and Tobacco Tax and Trade Bureau, 1310 G
                Street NW, Box 12, Washington, DC 20005; phone 202-453-1039, ext. 175.
                SUPPLEMENTARY INFORMATION:
                Background on Viticultural Areas
                TTB Authority
                 Section 105(e) of the Federal Alcohol Administration Act (FAA Act),
                27 U.S.C. 205(e), authorizes the Secretary of the Treasury to prescribe
                regulations for the labeling of wine, distilled spirits, and malt
                beverages. The FAA Act provides that these regulations should, among
                other things, prohibit consumer deception and the use of misleading
                statements on labels and ensure that labels provide the consumer with
                adequate information as to the identity and quality of the product. The
                Alcohol and Tobacco Tax and Trade Bureau (TTB) administers the FAA Act
                provisions pursuant to section 1111(d) of the Homeland Security Act of
                2002, as codified at 6 U.S.C. 531(d). In addition, the Secretary of the
                Treasury has delegated certain administrative and enforcement
                authorities to TTB through Treasury Order 120-01.
                 Part 4 of the TTB regulations (27 CFR part 4) authorizes TTB to
                establish definitive viticultural areas and regulate the use of their
                names as appellations of origin on wine labels and in wine
                advertisements. Part 9 of the TTB regulations (27 CFR part 9) sets
                forth standards for the preparation and submission of petitions for the
                establishment or modification of American viticultural areas (AVAs) and
                lists the approved AVAs.
                Definition
                 Section 4.25(e)(1)(i) of the TTB regulations (27 CFR 4.25(e)(1)(i))
                defines a viticultural area for American wine as a delimited grape-
                growing region having distinguishing features as described in part 9 of
                the regulations and, once approved, a name and a delineated boundary
                codified in part 9 of the regulations. These designations allow
                vintners and consumers to attribute a given quality, reputation, or
                other characteristic of a wine made from grapes grown in an area to the
                wine's geographic origin. The establishment of AVAs allows vintners to
                describe more accurately the origin of their wines to consumers and
                helps consumers to identify wines they may purchase. Establishment of
                an AVA is neither an approval nor an endorsement by TTB of the wine
                produced in that area.
                Requirements
                 Section 4.25(e)(2) of the TTB regulations (27 CFR 4.25(e)(2))
                outlines the procedure for proposing an AVA and allows any interested
                party to petition TTB to establish a grape-growing region as an AVA.
                Section 9.12 of the TTB regulations (27 CFR 9.12) prescribes standards
                for petitions to establish or modify AVAs. Petitions to establish an
                AVA must include the following:
                 Evidence that the area within the proposed AVA boundary is
                nationally or locally known by the AVA name specified in the petition;
                 An explanation of the basis for defining the boundary of
                the proposed AVA;
                 A narrative description of the features of the proposed
                AVA that affect viticulture, such as climate, geology, soils, physical
                features, and elevation, that make the proposed AVA distinctive and
                distinguish it from adjacent areas outside the proposed AVA boundary;
                 The appropriate United States Geological Survey (USGS)
                map(s) showing the location of the proposed AVA, with the boundary of
                the proposed AVA clearly drawn thereon;
                 If the proposed AVA is to be established within, or
                overlapping, an existing AVA, an explanation that both identifies the
                attributes of the proposed AVA that are consistent with the existing
                AVA and explains how the proposed AVA is sufficiently distinct from the
                existing AVA and therefore appropriate for separate recognition; and
                 A detailed narrative description of the proposed AVA
                boundary based on USGS map markings.
                Petition To Establish the San Luis Rey AVA
                 TTB received a petition from Rebecca Wood, managing member of
                Premium Vintners, LLC, proposing to establish the ``San Luis Rey'' AVA.
                Premium Vintners, LLC, operates Fallbrook Winery and farms several
                vineyards within the proposed AVA. The petition was submitted on behalf
                of Fallbrook Winery and other local vineyard owners and winemakers. The
                proposed AVA is located in San Diego County, California, and is
                entirely within the existing South Coast AVA (27 CFR 9.104). Within the
                proposed AVA, there are approximately 44 commercial vineyards, which
                cover a total of approximately 256 acres, as well as an additional 29
                acres of planned vineyards. There are also 23 wineries within the
                proposed AVA. The
                [[Page 59821]]
                distinguishing features of the proposed San Luis Rey AVA are its
                topography, climate, and soils.
                Proposed San Luis Rey AVA
                Name Evidence
                 The proposed San Luis Rey AVA takes its name from the San Luis Rey
                River watershed, which includes most of the proposed AVA. According to
                the petition, the topography of the San Luis Rey River valley has a
                major effect on the climate of the proposed AVA. The river is named for
                the Mission San Luis Rey de Francia, which was established by
                Franciscan monks on a hill overlooking the valley in 1798. The petition
                states that the monks established a tradition of growing wine grapes in
                the region, with one contemporary noting in his memoires that the
                monks' ``gardens produce the best olives and the best wine in all
                California.'' \1\
                ---------------------------------------------------------------------------
                 \1\ Duhat-Cilly, A.B. Duhat-Cilly's Account of California in the
                Years 1827-28. Retrieved November 2, 2022 from American Journeys at
                https://www.americanjourneys.org/aj-098.
                ---------------------------------------------------------------------------
                 One of the USGS quadrangle maps used to create the boundary of the
                proposed AVA is titled ``San Luis Rey, CA.'' ``San Luis Rey'' also
                appears on that map as the name of a community within the proposed AVA.
                The petition provides a printout from a real estate website showing
                homes for sale within the proposed AVA under the heading ``San Luis Rey
                Real Estate.'' Finally, the petition includes examples of several
                business within the proposed AVA that use the name ``San Luis Rey,''
                including the San Luis Rey Bakery and Restaurant, the San Luis Rey
                Training Center, and the San Luis Rey Equine Hospital.
                Boundary Evidence
                 The proposed San Luis Rey AVA is located within the San Luis Rey
                River valley. According to the petition, Interstate Highway 5 forms the
                western boundary and separates the proposed AVA from a narrow strip of
                densely populated land that is not suitable for commercial viticulture.
                West of this strip of land is the Pacific Ocean. The boundary of the
                Marine Corps Base Camp Pendleton, which is unavailable for commercial
                viticulture, forms the northwest portion of the proposed AVA boundary.
                The shared San Diego-Riverside County line forms the northern boundary
                of the proposed AVA, and Interstate Highway 15 forms the eastern
                boundary. Both of these boundaries exclude lands with higher mean
                annual temperatures than those found in the proposed AVA. The proposed
                southern boundary follows State Highway 78 to exclude lands with higher
                mean annual temperatures and different soils than are found in the
                proposed AVA.
                Distinguishing Features
                 According to the petition, the distinguishing features of the
                proposed San Luis Rey AVA are its topography, climate, and soils. The
                Pacific Ocean is to the west of the proposed AVA, so distinguishing
                feature information was not provided for that region.
                Topography
                 The petition states that the proposed San Luis Rey AVA is a mostly
                hilly region along the San Luis Rey River valley. Elevations increase
                from 5 feet to 1,796 feet as one moves farther from the coast. The mean
                elevation within the proposed AVA is 563 feet. Slope angles within the
                proposed AVA average 10 degrees.
                 According to the petition, the low elevations allow cool marine air
                from the Pacific Ocean to flow through the proposed AVA, moderating
                temperatures. Afternoon breezes also help prevent fungal diseases such
                as powdery mildew by reducing the moisture on the vines caused by
                morning low cloud cover. Finally, the petition notes that the low
                elevations and a terrain consisting of gently rolling hills open to
                marine air almost eliminate the risk of spring frosts, which can affect
                vine growth at the beginning of the growing season. See the following
                Climate section for supporting evidence.
                 To the north of the proposed San Luis Rey AVA, within the
                established Temecula Valley AVA (27 CFR 9.50), elevations are higher,
                ranging from 575 to 2,831 feet with a mean elevation of 1,508 feet. The
                slopes are similar to those in the proposed AVA, with a mean slope
                angle of 10 degrees. To the south, within the established San Pasqual
                Valley AVA (27 CFR 9.25), the minimum elevation is higher than within
                the proposed AVA, at 304 feet, and the maximum elevation is lower at
                725. However, the mean elevation within the San Pasqual Valley AVA is
                lower than that of the proposed AVA, at 408 feet. The mean slope angle
                within the San Pasqual Valley AVA is also shallower, at 6 degrees. To
                the southeast of the proposed AVA, within the established Ramona Valley
                AVA (27 CFR 9.191), elevations are higher, ranging from 680 to 3,133
                feet, with a mean elevation of 1,766 feet. The slope angles within the
                Ramona Valley AVA are also steeper, with a mean of 12 degrees. The
                petition did not provide an exact range of elevations for the region to
                the east of the proposed AVA but did include a graphic showing
                elevations within the southern portion of California, indicating higher
                elevations.\2\
                ---------------------------------------------------------------------------
                 \2\ See Exhibit R to the petition in Docket No. TTB-2023-0007 at
                https://www.regulations.gov.
                ---------------------------------------------------------------------------
                Climate
                 According to the petition, the proximity of the proposed San Luis
                Rey AVA to the Pacific Ocean moderates the temperature extremes,
                generally resulting in mild winters and summers with lower maximum
                temperatures than regions farther inland. As evidence of the milder
                temperatures, the petition included information on the average annual
                mean temperature, average annual maximum temperature, average peak
                ripening and harvest season maximum temperature, and growing degree day
                \3\ (GDD) for the proposed AVA and the surrounding regions. The
                information is set forth in the following tables and was gathered from
                the 1981-2010 climate normal dataset from PRISM Climate Group, Oregon
                State University.
                ---------------------------------------------------------------------------
                 \3\ See Albert J. Winkler, General Viticulture (Berkeley:
                University of California Press, 1974), pages 61-64. In the Winkler
                climate classification system, annual heat accumulation during the
                growing season, measured in annual GDDs, defines climatic regions.
                One GDD accumulates for each degree Fahrenheit that a day's mean
                temperature is above 50 degrees F, the minimum temperature required
                for grapevine growth.
                 \4\ See Exhibit H to the petition in Docket No. TTB-2023-0007 at
                https://www.regulations.gov.
                 \5\ See Exhibit I to the petition in Docket No. TTB-2023-0007 at
                https://www.regulations.gov.
                 Table 1--Average Annual Mean and Maximum Temperatures in Degrees
                 Fahrenheit (F) \4\ \5\
                ------------------------------------------------------------------------
                 Average annual
                 Location (direction from proposed Average annual maximum
                 AVA) mean temperature temperature
                ------------------------------------------------------------------------
                Proposed AVA...................... 63.11 74.20
                Temecula Valley AVA (north)....... 64.39 77.65
                San Pasqual Valley AVA (south).... 64.55 77.75
                [[Page 59822]]
                
                Ramona Valley AVA (southeast)..... 61.91 76.76
                ------------------------------------------------------------------------
                 Table 2--Average Peak Ripening and Harvest Season Maximum Temperatures in Degrees F \6\
                ----------------------------------------------------------------------------------------------------------------
                 Temperature
                 Location (direction from proposed AVA) ---------------------------------------------------
                 July August September October
                ----------------------------------------------------------------------------------------------------------------
                Proposed AVA................................................ 82.89 84.22 82.78 78.24
                Temecula Valley AVA (north)................................. 93.46 94.50 88.18 80.53
                San Pasqual Valley AVA (south).............................. 88.25 89.62 87.42 82.39
                Ramona Valley AVA (southeast)............................... 90.66 92.02 88.90 80.72
                ----------------------------------------------------------------------------------------------------------------
                 Table 3--Growing Degree Days \7\
                ------------------------------------------------------------------------
                 Growing degree days
                Location (direction from proposed --------------------------------------
                 AVA) Minimum Maximum Mean
                ------------------------------------------------------------------------
                Proposed AVA..................... 3,250 4,139 3,849
                Temecula Valley AVA (north)...... 3,844 4,537 4,218
                San Pasqual Valley AVA (south)... 3,946 4,234 4,122
                Ramona Valley AVA (southeast).... 3,570 3,938 3,740
                ------------------------------------------------------------------------
                 As shown in the preceding tables, the proposed San Luis Rey AVA has
                a lower average annual mean temperature, lower average annual maximum
                temperature, lower peak ripening and growing season temperatures, and
                fewer GDDs than the regions to the north and south. The proposed AVA
                has a higher average annual mean temperature and a greater number of
                mean GDDs than the region to the southeast. However, the maximum and
                minimum GDDs for the proposed AVA are still lower than those of the
                region to the southeast, as are the average annual maximum temperature
                and average peak ripening and harvest season temperatures. The petition
                notes that mild temperatures, particularly during peak ripening and
                harvest season, affect viticulture, as prolonged temperatures over 90
                degrees F can cause loss of flavor and aroma compounds in grapes.
                ---------------------------------------------------------------------------
                 \6\ See Exhibit J to the petition in Docket No. TTB-2023-0007 at
                https://www.regulations.gov.
                 \7\ See Exhibit L to the petition in Docket No. TTB-2023-0007 at
                https://www.regulations.gov.
                ---------------------------------------------------------------------------
                 As noted above, the petition states that the proposed AVA
                experiences very little frost that occurs early in the season or late
                in autumn. Consequently, frost does not affect grape vine growth or
                ripening consistency in the proposed AVA. As evidence, the petition
                included the average number of days from 1981-2010 with temperatures at
                or below 32 degrees F for two locations within the proposed AVA,
                ranging from 0.8 to 4.7 days.\8\ The data were collected using the
                National Oceanic and Atmospheric Administration climate normal dataset.
                ---------------------------------------------------------------------------
                 \9\ See Appendix 1 to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                 \10\ See Exhibit K to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                ---------------------------------------------------------------------------
                 The petition also includes information about diurnal temperature
                variation, which it describes as the average monthly minimum
                temperature subtracted from the average monthly maximum temperature.\9\
                The data, shown in the following table, provide the temperature
                difference for the peak growing and harvest season and show that the
                proposed San Luis Rey AVA has smaller temperature differences than the
                surrounding regions. The petition states that temperature differences
                help preserve the balance of sugar and natural fruit acidity in grapes.
                 Table 4--Diurnal Temperature Variation in Degrees F \10\
                ----------------------------------------------------------------------------------------------------------------
                 Temperature variation
                 Location (direction from proposed AVA) ---------------------------------------------------
                 July August September October
                ----------------------------------------------------------------------------------------------------------------
                Proposed AVA................................................ 21.9 22.5 23.0 23.4
                Temecula Valley AVA (north)................................. 32.2 32.5 28.3 26.3
                San Pasqual Valley AVA (south).............................. 27.1 27.6 27.6 28.5
                Ramona Valley AVA (southeast)............................... 33.6 33.8 33.5 31.0
                ----------------------------------------------------------------------------------------------------------------
                [[Page 59823]]
                 Finally, the petition compared annual precipitation amounts in the
                proposed San Luis Rey AVA to those of the surrounding regions. The
                proposed AVA has lower annual precipitation amounts than the regions to
                the north and southeast and slightly higher amounts than the region to
                the southeast. According to the petition, high amounts of rainfall
                during the spring and the grape ripening season can disrupt bloom
                formation, split fruit, and disrupt the ripening process.
                 Table 5--Annual Precipitation in Inches \11\
                ------------------------------------------------------------------------
                 Inches
                Location (direction from proposed --------------------------------------
                 AVA) Maximum Minimum Mean
                ------------------------------------------------------------------------
                Proposed AVA..................... 16.97 11.48 14.27
                Temecula Valley AVA (north)...... 22.58 13.51 17.34
                San Pasqual Valley AVA (south)... 14.79 13.30 13.69
                Ramona Valley AVA (southeast).... 22.86 15.34 17.87
                ------------------------------------------------------------------------
                Soils
                 According to the petition, nearly 50 percent of the soils in the
                proposed San Luis Rey AVA belong to the Alfisols soil taxonomy order.
                Soils in this order have relatively high native fertility and high
                concentrations of calcium, magnesium, potassium, and sodium, which are
                essential plant nutrients. The soils of the proposed AVA are also
                relatively low in organic carbon. The petition states that soils with
                low levels of organic carbon decrease grapevine vigor, leading to
                smaller canopies, clusters and berries. The smaller clusters and
                berries enhance the flavor concentration in the grapes and increase the
                skin-to-juice ratio during fermentation, while fewer leaves on the
                vines lead to improved fruit color and a reduction in ``green''
                flavors. Approximately 69 percent of the soils in the proposed AVA are
                sandy loams, which the petition describes as an even mixture of soil
                separates that can hold water while draining and aerating well, and is
                easily worked with agricultural tools. Sandy loams also have low cation
                exchange capacity, which reduces the ability of vines to absorb
                nutrients from the soil and prevents overly vigorous growth. The main
                soil series within the proposed AVA are the Las Posas, Fallbrook, and
                Cieneba series, and the primary parent materials of these soils are
                granite and granodiorite (28.85 and 19.54 percent, respectively).\12\
                ---------------------------------------------------------------------------
                 \11\ See Exhibit M to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                 \12\ See Exhibit Q to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                ---------------------------------------------------------------------------
                 To the north of the proposed San Luis Rey AVA, within the
                established Temecula Valley AVA, the majority of soils are also within
                the Alfisols soil taxonomy order (48 percent). However, the region also
                has more soils in the Entisols and Mollisols orders than are found
                within the proposed AVA. The primary parent materials of the soils are
                granite and sandstone. To the south of the proposed AVA, within the
                established San Pasqual AVA, the soils are primarily within the
                Alfisols order, but lower amounts than the proposed AVA (33 percent).
                Entisols and Mollisols also occur with greater frequency within the San
                Pasqual AVA. The primary parent material is granite (77.48 percent),
                followed by granodiorite (13.45 percent). To the southeast of the
                proposed AVA, in the established Ramona Valley AVA, there are slightly
                fewer soils in the Alfisols order (46 percent) and more soils in the
                Entisols order (26 percent) than are found in the proposed AVA. The
                primary parent materials are granite and granodiorite, which are found
                in greater numbers than within the proposed AVA (36.60 and 35.23
                percent, respectively).\13\
                ---------------------------------------------------------------------------
                 \13\ See id.
                ---------------------------------------------------------------------------
                Comparison of the Proposed San Luis Rey AVA to the Existing South Coast
                AVA
                 T.D. ATF-218, published in the Federal Register on November 21,
                1985 (50 FR 48084), established the South Coast AVA. It describes the
                primary feature of the South Coast AVA as the ``substantial coastal
                influence'' on the climate. The proposed San Luis Rey AVA shares the
                marine-influenced climate of the larger South Coast AVA. For example,
                the petition notes that the mean average annual temperature for the
                proposed AVA is 63.11 degrees F, which is the same as the entire South
                Coast AVA.\14\ Additionally, the average annual maximum temperature is
                74.20 degrees F for the proposed AVA and 74.99 degrees F for the South
                Coast AVA.\15\ However, due to its much smaller size, the proposed AVA
                is more uniform in its other distinguishing features than the large,
                multi-county South Coast AVA. The petition states, for example, that
                the proposed AVA is hilly with a lower mean elevation and more
                consistent terrain than the South Coast AVA, which ranges from the
                Pacific Ocean to mountainous elevations northeast and southeast. Only
                about one third of the soil series that exist within the South Coast
                AVA are also present within the proposed San Luis Rey AVA. Furthermore,
                the three most common soil series in the proposed AVA--Las Posas,
                Fallbrook, and Cieneba--make up 34.9 percent of the total soils in the
                proposed AVA, but only comprise 20.3 percent of the South Coast AVA
                soils.\16\
                ---------------------------------------------------------------------------
                 \14\ See Exhibit H to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                 \15\ See Exhibit I to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                 \16\ See Exhibit Q to the petition in Docket No. TTB-2023-0007
                at https://www.regulations.gov.
                ---------------------------------------------------------------------------
                TTB Determination
                 TTB concludes that the petition to establish the 97,733-acre ``San
                Luis Rey'' AVA merits consideration and public comment, as invited in
                this document.
                Boundary Description
                 See the narrative boundary descriptions of the petitioned-for AVA
                in the proposed regulatory text published at the end of this document.
                Maps
                 The petitioner provided the required maps, and they are listed
                below in the proposed regulatory text. You may also view the proposed
                San Luis Rey AVA boundary on the AVA Map Explorer on the TTB website,
                at https://www.ttb.gov/wine/ava-map-explorer.
                Impact on Current Wine Labels
                 Part 4 of the TTB regulations prohibits any label reference on a
                wine that indicates or implies an origin other than the wine's true
                place of origin. For a wine to be labeled with an AVA name or with a
                brand name that includes an AVA name, at least 85 percent of the wine
                must be derived from grapes
                [[Page 59824]]
                grown within the area represented by that name, and the wine must meet
                the other conditions listed in 27 CFR 4.25(e)(3). If the wine is not
                eligible for labeling with an AVA name and that name appears in the
                brand name, then the label is not in compliance and the bottler must
                change the brand name and obtain approval of a new label. Similarly, if
                the AVA name appears in another reference on the label in a misleading
                manner, the bottler would have to obtain approval of a new label.
                Different rules apply if a wine has a brand name containing an AVA name
                that was used as a brand name on a label approved before July 7, 1986.
                See 27 CFR 4.39(i)(2) for details.
                 If TTB establishes this proposed AVA, its name, ``San Luis Rey,''
                will be recognized as a name of viticultural significance under Sec.
                4.39(i)(3) of the TTB regulations (27 CFR 4.39(i)(3)). The text of the
                proposed regulation clarifies this point. Consequently, wine bottlers
                using ``San Luis Rey'' in a brand name, including a trademark, or in
                another label reference as to the origin of the wine, would have to
                ensure that the product is eligible to use the viticultural area's
                name, ``San Luis Rey.'' The approval of the proposed San Luis Rey AVA
                would not affect any existing AVA, and any bottlers using ``South
                Coast'' as an appellation of origin or in a brand name for wines made
                from grapes grown within the San Luis Rey AVA would not be affected by
                the establishment of this new AVA. If approved, the establishment of
                the proposed San Luis Rey AVA would allow vintners to use ``San Luis
                Rey'', ``South Coast'', or both AVA names as appellations of origin for
                wines made from grapes grown within the proposed AVA, if the wines meet
                the eligibility requirements for the appellation.
                Public Participation
                Comments Invited
                 TTB invites comments from interested members of the public on
                whether TTB should establish the proposed San Luis Rey AVA. TTB is
                interested in receiving comments on the sufficiency and accuracy of the
                name, boundary, topography, and other required information submitted in
                support of the AVA petition. In addition, because the proposed San Luis
                Rey AVA would be within the existing South Coast AVA, TTB is interested
                in comments on whether the evidence submitted in the petition regarding
                the distinguishing features of the proposed AVA sufficiently
                differentiates it from the existing AVA. TTB is also interested in
                comments on whether the geographic features of the proposed AVA are so
                distinguishable from the South Coast AVA that the proposed San Luis Rey
                AVA should not be part of the established AVA. Please provide any
                available specific information in support of your comments.
                 Because of the potential impact of the establishment of the
                proposed San Luis Rey AVA on wine labels that include the term ``San
                Luis Rey,'' as discussed above under Impact on Current Wine Labels, TTB
                is particularly interested in comments regarding whether there will be
                a conflict between the proposed area names and currently used brand
                names. If a commenter believes that a conflict will arise, the comment
                should describe the nature of that conflict, including any anticipated
                negative economic impact that approval of the proposed AVA will have on
                an existing viticultural enterprise. TTB is also interested in
                receiving suggestions for ways to avoid conflicts, for example, by
                adopting a modified or different name for the proposed AVA.
                Submitting Comments
                 You may submit comments on this notice by using one of the
                following methods:
                 Federal e-Rulemaking Portal: You may send comments via the
                online comment form posted with this notice within Docket No. TTB-2023-
                0007 on ``Regulations.gov,'' the Federal e-rulemaking portal, at
                https://www.regulations.gov. A direct link to that docket is available
                under Notice No. 225 on the TTB website at https://www.ttb.gov/wine/notices-of-proposed-rulemaking. Supplemental files may be attached to
                comments submitted via Regulations.gov. For complete instructions on
                how to use Regulations.gov, visit the site and click on the ``FAQ''
                link at the bottom of the page.
                 U.S. Mail: You may send comments via postal mail to the
                Director, Regulations and Rulings Division, Alcohol and Tobacco Tax and
                Trade Bureau, 1310 G Street NW, Box 12, Washington, DC 20005.
                 Please submit your comments by the closing date shown above in this
                notice. Your comments must reference Notice No. 225 and include your
                name and mailing address. Your comments also must be made in English,
                be legible, and be written in language acceptable for public
                disclosure. TTB does not acknowledge receipt of comments, and TTB
                considers all comments as originals.
                 In your comment, please clearly state if you are commenting for
                yourself or on behalf of an association, business, or other entity. If
                you are commenting on behalf of an entity, your comment must include
                the entity's name, as well as your name and position title. If you
                comment via Regulations.gov, please enter the entity's name in the
                ``Organization'' blank of the online comment form. If you comment via
                postal mail or hand delivery/courier, please submit your entity's
                comment on letterhead.
                 You may also write to the TTB Administrator before the comment
                closing date to ask for a public hearing. The TTB Administrator
                reserves the right to determine whether to hold a public hearing.
                Confidentiality and Disclosure of Comments
                 All submitted comments and attachments are part of the rulemaking
                record and are subject to public disclosure. Do not enclose any
                material in your comments that you consider confidential or that is
                inappropriate for disclosure.
                 TTB will post, and you may view, copies of this document, the
                related petition and selected supporting materials, and any comments
                TTB receives about this proposal within the related Regulations.gov
                docket. In general, TTB will post comments as submitted, and it will
                not redact any identifying or contact information from the body of a
                comment or attachment.
                 Please contact TTB's Regulations and Rulings division by email
                using the web form available at https://www.ttb.gov/contact-rrd, or by
                telephone at 202-453-2265, if you have any questions about commenting
                on this proposal or to request copies of this document, the related
                petition and its supporting materials, or any comments received.
                Regulatory Flexibility Act
                 TTB certifies that this proposed regulation, if adopted, would not
                have a significant economic impact on a substantial number of small
                entities. The proposed regulation imposes no new reporting,
                recordkeeping, or other administrative requirement. Any benefit derived
                from the use of a viticultural area name would be the result of a
                proprietor's efforts and consumer acceptance of wines from that area.
                Therefore, no regulatory flexibility analysis is required.
                Executive Order 12866
                 This proposed rule is not a significant regulatory action as
                defined by Executive Order 12866. Therefore, it requires no regulatory
                assessment.
                [[Page 59825]]
                List of Subjects in 27 CFR Part 9
                 Wine.
                Proposed Regulatory Amendment
                 For the reasons discussed in the preamble, we propose to amend
                title 27, chapter I, part 9, Code of Federal Regulations, as follows:
                PART 9--AMERICAN VITICULTURAL AREAS
                0
                1. The authority citation for part 9 continues to read as follows:
                 Authority: 27 U.S.C. 205.
                Subpart C--Approved American Viticultural Areas
                0
                2. Add Sec. 9.__ to read as follows:
                Sec. 9.__ San Luis Rey.
                 (a) Name. The name of the viticultural area described in this
                section is ``San Luis Rey''. For purposes of part 4 of this chapter,
                ``San Luis Rey'' is a term of viticultural significance.
                 (b) Approved maps. The 8 United States Geological Survey (USGS)
                1:24,000 scale topographic maps used to determine the boundary of the
                viticultural area are as follows:
                 (1) Oceanside, CA, 2018;
                 (2) San Luis Rey, CA, 2018;
                 (3) San Marcos, CA, 2018;
                 (4) Valley Center, CA, 2018;
                 (5) Bonsall, CA, 2018;
                 (6) Temecula, CA, 2018;
                 (7) Fallbrook, CA, 2018; and
                 (8) Morro Hill, CA, 2018.
                 (c) Boundary. The San Luis Rey viticultural area is located in San
                Diego County, California. The boundary of the San Luis Rey viticultural
                area is described as follows:
                 (1) The beginning point is on the Oceanside map at the intersection
                of Interstate 5 and the Marine Corps Base (MCB) Camp Pendleton
                boundary. From the beginning point, proceed northeast for a total of
                11.21 miles along the MCB Camp Pendleton boundary, crossing over the
                San Luis Rey map and onto the Morro Hill map, and continuing along the
                MCB Camp Pendleton boundary to its intersection with the Naval Weapons
                Station (NWS) Seal Beach Fallbrook California boundary; then
                 (2) Proceed east along the NWS Seal Beach Fallbrook California
                boundary for a total of 6.85 miles, crossing onto the Bonsall map and
                continuing north, then west along the boundary, and crossing back onto
                the Morro Hill map and continuing northerly along the boundary,
                crossing onto the Fallbrook map, and continuing along the boundary as
                it becomes concurrent with the MCB Camp Pendleton boundary, and
                continuing along the boundary to its intersection with De Luz Road;
                then
                 (3) Proceed east along De Luz Road for 0.38 mile to its
                intersection with Sandia Creek Drive; then
                 (4) Proceed northerly along Sandia Creek Drive for a total of 3.98
                miles, crossing onto the Temecula map and continuing along Sandia Creek
                Drive to its intersection with an unnamed road known locally as Rock
                Mountain Road; then
                 (5) Proceed east along Rock Mountain Road for 0.21 mile to its
                intersection with the San Diego County line; then
                 (6) Proceed south then east along the San Diego County line for
                6.72 miles to its intersection with an unnamed road known locally as
                Old Highway 395; then
                 (7) Proceed south along Old Highway 395 for a total of 14.9 miles,
                crossing onto the Bonsall map and continuing south along Old Highway
                395 to its intersection with an unnamed road known locally as Old
                Castle Road; then
                 (8) Proceed east on Old Castle Road for a total of 0.59 mile,
                crossing onto the San Marcos map and continuing east along Old Castle
                Road to its intersection with Gordon Hill Road; then
                 (9) Proceed southeasterly along Gordon Hill Road for 0.92 mile to
                its intersection with the 800-foot elevation contour; then
                 (10) Proceed east along the 800-foot elevation contour for a total
                of 2.5 miles, crossing onto the Valley Center map and continuing east
                along the 800-foot elevation contour to its intersection with Canyon
                Country Lane; then
                 (11) Proceed northwest and then south along Canyon Country Lane for
                0.83 mile to its intersection with the 1,240-foot elevation contour;
                then
                 (12) Proceed east along the 1,240-foot elevation contour for 2.90
                miles to its intersection with Cougar Pass Road; then
                 (13) Proceed west then south along Cougar Pass Road for 0.4 mile to
                its intersection with Meadow Glen Way East; then
                 (14) Proceed south along Meadow Glen Way East for 0.46 mile to its
                intersection with Hidden Meadows Road; then
                 (15) Proceed southwest along Hidden Meadows Road for 0.73 mile to
                its intersection with Mountain Meadow Road; then
                 (16) Proceed southwest along Mountain Meadow Road for a total of
                1.44 miles, crossing onto the San Marcos map and continuing along
                Mountain Meadow Road to the point where Mountain Meadow Road becomes
                known as Deer Springs Road just west of Interstate 15; then
                 (17) Proceed southwest along Deer Springs Road for 2.42 miles to
                its intersection with an unnamed road known locally as North Twin Oaks
                Valley Road; then
                 (18) Proceed south along North Twin Oaks Valley Road for 3.01 miles
                to its intersection with an unnamed road known locally as West Mission
                Road; then
                 (19) Proceed northwest along West Mission Road (which becomes South
                Santa Fe Avenue) for a total of 3.9 miles to its intersection with
                Robelini Drive; then
                 (20) Proceed southwest along Robelini Drive (which becomes Sycamore
                Avenue) for a total of 0.55 mile to its intersection with State Highway
                78; then
                 (21) Proceed northwest, then westerly along State Highway 78 for a
                total of 9.09 miles, crossing onto the San Luis Rey map and continuing
                westerly along State Highway 78 to its intersection with Interstate 5;
                then
                 (22) Proceed northwest along Interstate 5 for a total of 3.14
                miles, crossing onto the Oceanside map and returning to the beginning
                point.
                 Signed: August 21, 2023.
                Mary G. Ryan,
                Administrator.
                 Approved: August 22, 2023.
                Thomas C. West, Jr.,
                Deputy Assistant Secretary (Tax Policy).
                [FR Doc. 2023-18587 Filed 8-29-23; 8:45 am]
                BILLING CODE 4810-31-P
                

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT