Rebranding United States Foreign Assistance To Advance American Influence

Published date15 December 2020
Citation85 FR 81333
Record Number2020-27740
SectionPresidential Documents
CourtExecutive Office Of The President
Federal Register, Volume 85 Issue 241 (Tuesday, December 15, 2020)
[Federal Register Volume 85, Number 241 (Tuesday, December 15, 2020)]
                [Presidential Documents]
                [Pages 81333-81335]
                From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
                [FR Doc No: 2020-27740] Presidential Documents
                Federal Register / Vol. 85, No. 241 / Tuesday, December 15, 2020 /
                Presidential Documents
                [[Page 81333]]
                 Executive Order 13964 of December 10, 2020
                
                Rebranding United States Foreign Assistance To
                 Advance American Influence
                 By the authority vested in me as President by the
                 Constitution and the laws of the United States of
                 America, including the Foreign Assistance Act of 1961
                 (22 U.S.C. 2151 et seq.) (FAA), as amended, and section
                 301 of title 3, United States Code, it is hereby
                 ordered as follows:
                 Section 1. Policy. To foster goodwill between the
                 recipients of United States foreign assistance and the
                 American people, and to encourage the governments of
                 nations that are receiving foreign assistance to
                 support the United States, it is essential that
                 recipients of United States foreign assistance be aware
                 of the manifold efforts of American taxpayers to aid
                 them and improve their lives. To further this awareness
                 and to ensure United States foreign assistance supports
                 the foreign policy objectives of the United States and
                 maintains American influence and leadership, such
                 assistance must appropriately and conspicuously be
                 identified as American aid.
                 Sec. 2. Establishment of Standard Federal Marking
                 Regulations. (a) Within 120 days of the date of this
                 order, the Secretary of State (Secretary), in
                 coordination with the Administrator of the United
                 States Agency for International Development
                 (Administrator) and the heads of other executive
                 departments and agencies (agencies), as appropriate,
                 shall initiate notice-and-comment rulemaking to brand
                 and mark all United States foreign assistance provided
                 under the FAA or any other law, including all
                 assistance provided under humanitarian assistance or
                 disaster relief programs, appropriately as ``American
                 aid,'' consistent with section 641 of the FAA (22
                 U.S.C. 2401). Such rulemaking to establish Federal
                 marking regulations shall include proposing any
                 amendments necessary to any existing regulations that
                 may be appropriate to implement the directives set
                 forth in this order. The agencies subject to these
                 regulations shall implement them as soon as possible
                 after they are finalized.
                 (b) For the purposes of the standard Federal
                 marking regulations described in section 2(a) of this
                 order:
                (i) Within 30 days of the date of this order, the President will select a
                logo that embodies the values and generosity of the American people
                (``single logo''); and
                (ii) The single logo shall be prominently displayed on all materials
                related to United States foreign assistance programs, projects, and
                activities; on all communications and public affairs materials; on all
                foreign assistance goods and materials, and all packaging of such goods and
                materials; and on all rebranding of export packaging. The requirement to
                display the single logo shall not apply to purely administrative, non-
                deliverable items of contractors and recipients of United States foreign
                assistance or to the corporate or non-project materials of agencies that
                are not tied to projects funded under the FAA, and shall not require the
                rebranding of completed projects or products overseas.
                 (c) Within 120 days of the date of this order,
                 agencies that are not otherwise subject to existing
                 regulations related to the branding and marking of
                 United States foreign assistance shall identify, to the
                 extent permitted by law, United States foreign
                 assistance goods, materials, and packaging solely with
                 the single logo, and shall amend or rescind any agency
                 procedures or guidance inconsistent with this
                 directive. This identification requirement applies to
                [[Page 81334]]
                 goods, materials, and packaging provided through non-
                 governmental organizations and implementing partners
                 contracted directly by or receiving funds from the
                 United States Government consistent with subsection
                 (b)(ii) of this section. This requirement applies, to
                 the maximum extent practicable, to the obligation of
                 any funds for such items after the date of this order.
                 In instances of joint funding agreements with other
                 donor governments, international organizations, or
                 other parties, the single logo may be co-marked.
                 (d) Within 120 days of the date of this order,
                 agencies not otherwise governed subject to regulations
                 related to the branding and marking of United States
                 foreign assistance shall not, unless required by law,
                 display their logos on United States foreign assistance
                 goods and materials or the export packaging of foreign
                 assistance goods and materials when the single logo is
                 used as required under subsection (b)(ii) of this
                 section, and shall amend or rescind as necessary any
                 agency procedures or guidance inconsistent with this
                 directive.
                 (e) For purposes of subsection (b)(ii) of this
                 section, absent the application of a specific statutory
                 or regulatory exemption, the single logo shall be used
                 unless the Secretary, in coordination with the
                 Administrator and the heads of any other relevant
                 agencies, determines that its use in connection with a
                 certain type of aid or in a particular geographic area
                 would raise compelling political, safety, or security
                 concerns; or that its use would undermine the
                 objectives of the United States in providing such aid.
                 Any such determination to waive the single logo
                 requirement must be made in writing. The Secretary may
                 delegate this waiver authority, but such waiver
                 authority shall not be delegated below the Under
                 Secretary level within the Department of State. The
                 Secretary may delegate this waiver authority to the
                 Administrator, who may redelegate it to the Deputy
                 Administrator, provided that the Secretary authorizes
                 such redelegation.
                 Sec. 3. Report. Within 180 days of the date of this
                 order, and annually thereafter, the Secretary, in
                 coordination with the Administrator and the heads of
                 other relevant agencies, as appropriate, shall submit
                 to the President, through the Assistant to the
                 President for National Security Affairs, a report on
                 the implementation of this order.
                 Sec. 4. General Provisions. (a) Nothing in this order
                 shall be construed to impair or otherwise affect:
                (i) the authority granted by law to an executive department or agency, or
                the head thereof; or
                (ii) the functions of the Director of the Office of Management and Budget
                relating to budgetary, administrative, or legislative proposals.
                 (b) This order shall be implemented consistent with
                 applicable law and subject to the availability of
                 appropriations.
                [[Page 81335]]
                 (c) This order is not intended to, and does not,
                 create any right or benefit, substantive or procedural,
                 enforceable at law or in equity by any party against
                 the United States, its departments, agencies, or
                 entities, its officers, employees, or agents, or any
                 other person.
                
                
                 (Presidential Sig.)
                 THE WHITE HOUSE,
                 December 10, 2020.
                [FR Doc. 2020-27740
                Filed 12-14-20; 11:15 am]
                Billing code 3295-F1-P
                

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT