Agency information collection activities: Submission for OMB review; comment request,

[Federal Register: July 14, 1999 (Volume 64, Number 134)]

[Notices]

[Page 37931-37932]

From the Federal Register Online via GPO Access [wais.access.gpo.gov]

[DOCID:fr14jy99-47]

DEPARTMENT OF COMMERCE

Submission for OMB Review; Comment Request

DOC has submitted to the Office of Management and Budget (OMB) for clearance the following proposal for collection of information under the provisions of the Paperwork Reduction Act (44 U.S.C. chapter 35).

Agency: U.S. Census Bureau.

Title: Census 2000 Partnership and Marketing Program Evaluation (PMPE).

Form Number(s): None, the evaluation will use a computer survey instrument.

Agency Approval Number: None.

Type of Request: New collection.

Burden: 3,000 hours.

Number of Respondents: 9,000.

Avg Hours Per Response: 20 minutes.

Needs and Uses: As part of Census 2000, the Census Bureau is conducting a comprehensive program of evaluations designed to measure how well our programs, operations, and procedures perform. The Census 2000 Partnership and Marketing Program is included in this evaluation program.

The Census 2000 Partnership and Marketing Program has two goals: (1) To increase the awareness of the census, and (2) to increase mailback response rates, especially among historically undercounted populations. For the first time, Census 2000 will include the services of a paid advertising campaign as part of the marketing and promotion strategy. Another major component of the census marketing plan is the Partnership program. This component provides an opportunity for private industry, government and non-government organizations to participate in Census 2000.

The Census Bureau has hired the National Opinion Research Center (NORC), a contractor independent of the Census Bureau to survey 9,000 residents of households in the United States through a mixed mode data collection-telephone and personal interviews. The questionnaire will contain tested questions asked in earlier and similar Census Bureau sponsored surveys that probe individuals about their awareness of the census and the effectiveness of the marketing campaign and the Partnership activities in motivating the The survey will oversample minority populations being targeted by the advertising and partnership programs. The survey will consist of three separate data collections (waves) that will occur at different points in time to coincide with key phases of the Census 2000 awareness and advertising campaign.

Affected Public: Individuals or households.

[[Page 37932]]

Frequency: One-time.

Respondent's Obligation: Voluntary.

Legal Authority: Title 13 USC, Sections 141 & 193.

OMB Desk Officer: Linda Hutton, (202) 395-7858.

Copies of the above information collection proposal can be obtained by calling or writing Linda Engelmeier, DOC Forms Clearance Officer, (202) 482-3272, Department of Commerce, room 5033, 14th and Constitution Avenue, NW, Washington, DC 20230.

Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to Linda Hutton, OMB Desk Officer, room 10201, New Executive Office Building, Washington, DC 20503.

Dated: July 9, 1999. Madeleine Clayton, Management Analyst, Office of the Chief Information Officer.

[FR Doc. 99-17949Filed7-13-99; 8:45 am]

BILLING CODE 3510-07-P